Cultural Representation

According to a ministry website (Auckland DHB, 2011), of the entire New Zealand, 14.7% of the citizens were Maori people. That makes up the second largest ethnic group in the country (largest group are the Europeans). This could only indicate that the Maori heritage represents the culture of New Zealand because this tribe was the first to set foot on land, became the early settlers and their culture is still very evident in the country today. In the social report by the Ministry of Social Development, it is stated that the Maori culture is valued and protected. This shows that the country prides themselves on their unique and distinct culture and is what New Zealand is known for. Furthermore, most tourists are attracted to New Zealand because of its strong cultural heritage and is what the government capitalises on without damaging their culture because of the negative impacts of tourism. 

“ New Zealand’s Maori cultural identity is a cornerstone of who we are as a country and one of the aspects of a New Zealand holiday that is truly unique” - Tourism New Zealand, Official website of New Zealand Tourism Board.